A little while ago I wrote about how Nintendo faces an uncertain future, but I still think that it will continue to thrive. This video from PBS’s Game/Show echoes that sentiment by breaking down why Zelda, a franchise that hasn’t really changed its formula since the ’90s, continues to be so successful. Their take: it’s all about the nostalgia. Nintendo sells games by tugging at the heartstrings of the gamers they won over 20 years ago (like me), and the whimsical style of their gameplay draws a new generation in. Then, in 20 more years, the cycle can come full circle.

My favorite line from Jamin Warren: “Nintendo should change their motto to: ‘hook em when they’re young'”