Gregg Keizer, writing for Computerworld after the holiday season, pointed out that Christmas purchases helped two Chromebooks vault to the top of Amazon’s list of best-selling laptops. And apparently growth is exploding:
“Chromebooks accounted for 21% of all U.S. commercial notebook sales in 2013 through November, and 10% of all computers and tablets. Both shares were up massively from 2012; last year, Chromebooks accounted for an almost-invisible two-tenths of one percent of all computer and tablet sales.”
This makes sense on a lot of levels. Chromebooks are great for consumers (especially younger buyers) who use computers only as an internet machine. Plus, since Chrome OS (the operating system powering the Chromebooks) is free of charge to manufacturers, companies like Asus and Samsung are jumping on board.
Who knows what the profit margins are, but analogous to their Android strategy, it seems that Google cares more about the ubiquity of their product than getting dollars up front. It’s all about growing the ecosystem.